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Digital promoting can take many forms, but some of the most well-liked techniques consist of search engine optimization (SEO), pay-per-click marketing and advertising, social media marketing, and mobile marketing. These strategies will let you target specific viewers and reach potential customers by a cheaper cost of various other marketing methods.

Interactivity is another smart way to make your digital marketing plans more memorable. For example , Volkswagen used a live scavenger quest to promote the Passat Alltrack model in Sweden. The campaign was fun, thrilling, and interesting for audiences, which made it much more likely that they might remember the message.